Develop concept ideas for the bottle crate of the future by Coca-Cola Germany.
Coca-Cola Design+ Award
What do the bottle reusable crates of the future look like? Which new requirements do they have to fulfill? Which roles do demographic change, different household sizes and new requirements on living space play? Coca-Cola Germany wants to know – and is searching together with up-and-coming young designers for new concepts for the bottle crate of the future in the Coca-Cola Design+ Award.
Hash tag: #CocaColaDesign+
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Project Jury
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Angelika Müller
(AMueller)Publishing Dirctor H.O.M.E. magazine - the leading design magazine for modern living in Central Eastern Europe from Berlin, Germany
Sustainability saves design
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Arno Mölleken
(AMoelleken)Manager Packaging Commercialization of Coca-Cola Germany supervises packaging solutions from the first drafts to the realization. from Germany
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Philipp A. Thode
(PThode)Founded Love Green, Germany’s first media initiative for sustainability, with Markus Schmidt. from Munich, Germany
Love Green. We save the world. Every little helps. Love Green. Wir retten die...
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Werner Zedler
(WZedler)Chief Editor of Berlin-based consumer magazine Guter Rat (Hubert Burda Media) since 1998, is a consumer expert renowned by regular TV appearances. from Berlin, Germany
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Dr. Tanja zu Waldeck
(TWaldeck)CEO NetMoms GmbH from Cologne, Germany
Founder of NetMoms.de, one of the biggest parenting webpages in Germany, and...
Majored in Business Studies. In 2007 she launched the web...
#CocaColaDesign+ on twitter
A big thank you to everyone who participated in the Coca-Cola Design+ Award challenge!
Out of 443 submitted design concepts a jury of experts chose the most outstanding ideas in the categories design, user-friendliness and environment.
Congratulations to the three jury winners Entwurfreich, petko255 and ibdesign.
Also a warm applause to all 20 community winners!
The task
With the Coca-Cola Design+ Award Coca-Cola Germany offered young creatives a platform in order to search for new concept ideas for the reusable bottle crate of the future.
The background
The Coca-Cola Design+ Award is oriented on the Coca-Cola sustainability strategy “Live the Future”. The packaging is one of the focuses of the worldwide strategy.
The contest provided a platform for young designers, who took on a creative task that tackled technical design, shape, changed consumer needs and challenged regarding environmental sustainability.
The expert jury
The Coca-Cola Design+ Award was accompanied by a jury comprising of industry specialists from the Coca-Cola Company, the founder of the initiative “Love Green”, the editor-in-chief of consumer magazine “Guter Rat”, the publishing manager of the living magazine H.O.M.E. and the founder of the website for mothers “NetMoms”.
Prize money
A total of 25,000 EUR in community prize money.
An additional 3 Jury prizes for Design, User-Friendliness & Environment of 3000 EUR each.
A 250 EUR Karma King prize for the community member with the most Karma at the midpoint of the project.